In early 2021, Matthew McConaughey called us. The state of Texas had just experienced the most costly natural disaster in its history. Matthew and his wife, Camila, wanted to bring together some of the world’s top artists and celebrities to support the victims of the storm. In a matter of a few weeks, PullSpark was able to collaborate with Matthew and The just keep livin Foundation and produce an all-original 2-hour program that streamed worldwide and raised millions of dollars. We were proud to co-write the full show, provide all the production for filming Matthew, and edit together the segments — all to support an amazing cause.
Matthew McConaughey didn’t want to do what everyone else had done. He wanted powerful themes to run through the 2-hour show; through conversations; through monologues; through the true stories; and through original scripts. Our team of writers were able to help sculpt all of these elements, supplying clear and captivating language to the message of the show. It wasn’t our idea, but we were thrilled that the final transcript included the words, “all right, all right, all right!”
For a 2-hour show, it was important to give Matthew McConaughey options to sit or stand while hosting. That’s why we fabricated a custom desk for We’re Texas, as well as a matching frame for a video call TV. A good venue can go a long way, but that doesn’t mean you can’t add additional set pieces to create a unique look for your event. Our team sources quality design elements from all over the world, or we can build them from scratch, perfectly tailored to your brand, colors, or theme.
It’s one thing to share the stats of a current event; it’s another to hear the first-hand stories of those who lived through it. Through podcasts, newspaper articles, and social networking, our team was able to connect with numerous individuals and charity partners in order to identify the best real-life stories of those who had persevered through the storm. With these leads, we sent directors, producers, and filmmakers all over the state of Texas to capture the narratives that mattered. One great story can transform an audience.